CoverGirl made a bold statement on Wednesday, September 27, 2017, when they announced that the newest face of the brand is a timeless beauty, 69-year-old Maye Musk. Musk, best known for being a model, is the mother of Elon Musk, a Tesla entrepreneur. She is also a dietician and nutritionist, who holds two masters degrees. This ground-breaking news, set a new record within the beauty industry, as Musk is said to be the oldest CoverGirl to represent the brand. With diversity taking the industry by storm, especially with Rihanna’s Fenty Beauty recently hitting the industry in an aggressive campaign, that began to shatter the glass ceilings within an industry that has left women of color feeling excluded. Now, with CoverGirl’s newest ambassador representing a generation that isn’t usually celebrated as much within the wave of beauty trends, diversity is becoming the new black! And Musk couldn’t be any happier. “I’m so excited to say that I’m now officially a CoverGirl! My three kids, ten grandchildren and I have had the hardest time trying to keep it a secret until today’s big announcement,” she said in an Instagram post. “Who knew, after many years of admiring the gorgeous Covergirl models, that I would be one at 69 years of age? It just shows, never give up. Thank you, Covergirl, for including me in your tribe of diversity.”
Musk has joined a chic collection of inspirational women, who have also represented CoverGirl, including Issa Rae, Ayesha Curry, and Zendaya. A few months ago, CoverGirl also signed its first ever CoverBoy, James Charles and also Nura Afia, the brand’s first hijab-wearing ambassador. Musk has an impressive modeling resume, so she’s no stranger to the camera and being featured in print. In fact, she has appeared on covers such as Elle Canada, and New York magazine. She’s starred in campaigns for Virgin America, Target, and Clinique and has been photographed for Vanity Fair, Vogue Korea, and Vogue Italia. The 69-year-old beauty maven sat with New York Times recently, in an interview. She said that aging has been good to her. It’s developed her confidence. She doesn’t try to hide her age, and she’s proud to be styling 70, which she is turning in April 2018. Maye started modeling at age 15. Musk says that at age 28, she was the oldest model in the city. Her advice to young models is, “be nice to everybody. Keep your brain active. Read a lot.” She also wants them to know that “you’re perfect. You don’t need to lose weight.” From a nutritionist perspective, Maye says that eating perfectly is essential to keeping energy. Maye Musk is the epiphany of motivation, proving that you can be beautiful at any age.
CoverGirl is very happy with their decision to make Musk the newest face of the brand. Ukonwa Oja,
CoverGirl’s Senior Vice President says that Musk is “not only a timeless beauty but a visionary who has always followed her own path, creating new opportunities and paving the way for so many others who might not meet the industry standard of ‘model,’ but are truly beautiful in every regard.”
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