11 Beautifying Benefits of 100% Pure Coconut Oil
Believe it or not, not all Caribbean Islanders love coconut! It’s not an acquired taste for me and I really don’t see the craze for the flesh, water, and jelly of this fruit. So, I got creative. I found another way to enjoy the fruit. I began to seek out and utilize the beautifying benefits of 100% pure coconut oil. It led me right to Lapis Spa at Fontainebleau Miami Beach, and its Director of Operations, Josie Feria. Josie shares her beautiful uses for 100% pure coconut oil.
What beautifying benefits, you ask *scratching head*? Well, here’s 11 of them!
1. Intensifying dry hair treatment
By working into wet hair, cover with a shower cap and leave on for up to 30 minutes before rinsing. Shampoo as usual. This gives hair a super shot of moisturizing power.
2. Stimulates healthy hair growth
Massaging coconut oil into scalp conditions and moisturizes it – leaving it healthy to promote healthy growth of hair. 100% pure coconut oil will work as a compliment to Argan oil and hair growth vitamins.
3. Fights frizz effortlessly
Try using a small amount through your hair for instant control
4. Face the “natural” facts
Perfect for use as a makeup remover, yes…including eyes!
5. Kissably luscious lips
Smooth some 100% pure coconut oil over those puckers to keep them moisturized and kissable. Hey, it can even be used in place of your fave lip balm *wink*.
6. Cuticle queen status
Massage into cuticles nightly to eliminate dryness. This stimulates healthy nail growth.
7. Super body moisturizing power
Great for use as a normal body lotion for overall treatment, focusing especially on dry elbows. I love to whip with raw Shea Butter and Argan Oil. This mix makes body super rich butter. Add essential oils for aromatic and therapeutic benefits.
8. Super chic body scrub
I mix my 100% pure coconut oil with sea salt/raw brown sugar and honey to exfoliate (use granulated sugar for sensitive skin).
9. Prevents the infamous stretch marks
It’s not just coconut lotion, but butter and oil – which when applied to skin daily, prevents scarring during pregnancy. My Trinidadian heritage swears by this *wink*.
10. Sweet, soothing salve and body balm
Apply to skin irritated by poison ivy, oak or sumac.
11. Gorgeous Kissable feet
Rub those feet, making sure to hydrate and condition skin with your pure coconut oil, which also great for combating athlete’s foot and low-level fungus (Ewww, I know).
So tell me how anyone could not love this amazing fruit? I mean, yeah I hate the taste, but I friggin’ adore the head-to-toe treatment. How about you?
Queens of Virtue was birthed through the desire to create a brand for multicultural women – to inspireHER, motivateHER, influenceHER, educateHER, empowerHER, and leadHER to make her passion and purpose, her paycheck. Travel has always been my passion and therapy, with beauty and style being my creative outlet. Originally, the brand was my blog – ‘Travel. Beauty. Style.,’ but I decided to plant seeds of expansion. I focused on becoming a certified travel consultant, but I wanted to create a platform where women can not only travel but connect through genuine togetherness. I did not want just another travel agency, so the brand operates as a DMC (Destination Management Company) and a DMO (Destination Marketing Organization) as well.
As a blogger I noticed that influencers of color were being left out of the “influence” space, especially in the luxury sector. Campaigns continued to go to black and brown destinations, yet the message appeared extremely whitewashed. So, I became the change I desired to see! No longer did I care to come to the table. I realized that my entire life, I was a master chef. I asked myself, why sit at the table, when I am the createHER of the Michelin 5-star menu? Coming from a Caribbean culture, raised in Brooklyn, NY – I knew that it takes a village! So, I built one.
The ‘She Rize” movement is all about the ‘Power in the Pack.” We are Women of Power, uplifting multicultural women, helping them to recognize their role by unleashing their Queendom that exists within. The brand offers resources within pillars of motivation – through coaching and mentoring – for small businesses and entrepreneurship development. As a woman, one of the hardest things to accomplish is being mentored and/or coached by other women. Not too many women take the time to be our sisters’ keeper. I remember looking up to Toni Morrison, Terry McMillan, and of course, Maya Angelou. Their creative works gave me the inspiration and fuel I need to ‘rize’ when the world told me I cannot! “You may shoot me with your words, you may cut me with your eyes, you may kill me with your hatefulness, but still, like air, I’ll rise!” – Maya Angelou.
I work 1-on-1 with women aspiring to take their brands higher. For those who are interested in the travel industry, you will receive mentorship and coaching, in addition to training and job placement upon industry certification. In fact, you can expect my guidance and support throughout the entire process.
For the last decade, as a digital influencer, I recognized a void within the industry. The goal is to be the bridge that connects the not-so-invisible dots. Working with women influencers and creators of color, is my passion – as well as a privilege! This initiative works with top brands, professionals, and influencers/creators (by invitation only) to create content as storytellers! Throughout the year, this collective hosts exclusive FAMs (familiarization) and Press trips for influencers to experience destinations and events, saturated in luxury and style. I also create luxury campaigns in the Travel and Lifestyle arenas. The initiative also provides a luxury digital magazine for creators and influencers, by creators and influencers called ‘Shades of Beauty, Influence of Color,’ as well as a podcast series called the ‘Queen’s Qorner,’ training, courses, and virtual travel content – all launching soon.
The vision I have for Queens of Virtue continues to transform. I hope to impact over 1,000 women globally by the end of 2022, leaving a digital footprint of change and growth. By 2025, I hope to reach over 10,000 women. When I say impact – I mean to influence, inspire, empower, educate, lead – to shape in some way, helping HER to not just tell her story, but to manifest her dreams into a sweet reality. My goal is to have properties; Airbnb’s, resorts, and Inn’s in exotic destinations around the globe, in addition, catamaran(s), private jet(s) and thousands of sustainable women-led and owned businesses under my wing by 2030. I plan to leave a legacy for my children and grandchildren. Queens of Virtue aims to be a household staple and world-renowned luxury lifestyle brand for decades to come.